Often, the way that the Stickiness Factor is generated is unconventional, unexpected, and contrary to received wisdom.
Stickiness is hard to define, and its presence or absence often depends heavily on context. Gladwell defines the Stickiness Factor as the quality that compels people to pay close, sustained attention to a product, concept, or idea. If individuals representing all three of these groups endorse and advocate a new idea, it is much more likely that it will tip into exponential success. Gladwell describes these key types as Connectors, Mavens, and Salesmen. The Law of the Few contends that before widespread popularity can be attained, a few key types of people must champion an idea, concept, or product before it can reach the tipping point. Gladwell’s discussion and illustration of the concepts of the Law of the Few, the Stickiness Factor, and the Power of Context comprise the majority of the book.
Some of these achieve a measure of steady, consistent success, some fail, and some take off on an upward trajectory of exponential popularity and influence.īased on his in-depth research spanning a number of different fields, industries, and scholarly disciplines, Gladwell identifies three key factors that each play in role in determining whether a particular trend will “tip” into wide-scale popularity.
The nature of modern culture is such that many new ideas are constantly being introduced from a wide variety of sources, ranging from trend-setting teens and twenty-somethings in the nation’s metropolitan centers to new product offerings from established corporations. If you analyze the evolution of any major phenomenon, the author suggests, you will find that the processes involved are strikingly similar. However, Gladwell’s central argument is that there are actually a number of patterns and factors that are at play in virtually every influential trend, ranging from the spread of communicable diseases to the unprecedented popularity of a particular children’s television show. The processes and mechanisms by which some trends achieve exponential popularity while others sputter and fade into oblivion have long been thought to be mysterious and resistant to analysis. Upon its 2000 release, the book became a national bestseller whose influence would help to initiate paradigm shifts in fields ranging from marketing to public health. "infobox Book" name The Tipping Point: How Little Things Can Make a Big Difference image image caption Bay Back Books Edition author Malcolm Gladwell country United States language English genre Non-Fiction publisher Little, Brown release date 2000 media type Print (Paperback) pages 304 isbn 0316346624īy offering readers a groundbreaking analysis of how trends are sparked and take hold, Malcolm Gladwell’s book The Tipping Point became an exemplification of the very processes he was describing.
0 kommentar(er)
